So wanting to make this for sunday. can you …

Comment on Beef Short Rib Chili with Beans by Leigh.

so wanting to make this for sunday. can you please tell me what “a lot” of chili is? serves 6-8 or 10-12 or more? Am making a turkey one as well and don’t want too much. Making 2 chilis recipes for about 15 people.
also, what is the most important aspect of this chili??
and, why isn’t it perfect? can you please expand on what i might need more or less of and how spicy is this particular chili? mild-medium ok but not more than that….

Malcolm Bedell is co-author of the critically acclaimed "Eating in Maine: At Home, On the Town, and On the Road," as well as the junk food blog "Spork & Barrel," and "Brocavore," a blog about food trucks and street food culture. His contributions include Serious Eats, Down East, Eat Rockland, L.A. Weekly, The Guardian, and The Huffington Post and his food truck, "'Wich, Please," was named "Hottest Restaurant in Maine" for 2015 by Eater. Finally, he finds it very silly to be trying to write this in the third person.