Hi Betty! Ree bumps up the color on most of …

Comment on How to Start a Food Blog by Malcolm Bedell.

Hi Betty! Ree bumps up the color on most of her photos. Think of it like this: If you took a color transparency (as from an overhead projector) and laid it over an identical color transparency, the colors would all be artificially boosted to several times beyond their normal levels. We do this a bit with our photos (vibrant color makes food look good) but I think she overdoes it a bit. Her blogs “photography” section is still a great place to learn more about food photography, and it’s a resource I wholeheartedly endorse.

I think the “hazy effect” you are referring to is what is called “vignetting,” where you see darkening at the corners of each image. It makes it look as though you are looking at everything through a tunnel. It’s meant to mimic an old effect from the print film days, but it’s easy to overdo and use too much.

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Recent Comments by Malcolm Bedell

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That’s dumb.

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What an annoying comment on a blog post. No doubt, you feel safer writing on websites instead of interacting in person? Did you go out of your way to make this comment as laughable as possible? Come on dude, quit wasting your efforts writing to strangers and Make some content of your own; quit being so scared.

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I appreciate your willingness to go to bat for your favorite frozen dinner, but if you’ll notice, I never actually offered a review of this product. The photos were presented without comment, as I noted in the introductory paragraphs.

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You’re lame and unnecessary.

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Welcome to our world, Courtney. Send me your mailing address at malcolm@fromaway.com, and I’ll make sure you get that tortilla press for Mother’s Day. Thanks for reading, and for trying our stuff!

Malcolm Bedell is co-author of the critically acclaimed "Eating in Maine: At Home, On the Town, and On the Road," as well as the junk food blog "Spork & Barrel," and "Brocavore," a blog about food trucks and street food culture. His contributions include Serious Eats, Down East, Eat Rockland, L.A. Weekly, The Guardian, and The Huffington Post and his food truck, "'Wich, Please," was named "Hottest Restaurant in Maine" for 2015 by Eater. Finally, he finds it very silly to be trying to write this in the third person.